Ad Optimization with HSA/FSA

Best practices for optimizing your paid ads with HSA/FSA messaging.

There are two quick changes you can make to increase conversions:

1. Add an “HSA/FSA Eligible” badge to your ad creative
   Visual cues matter. A simple badge or icon helps shoppers instantly recognize that your product qualifies. Flex Brands across health, wellness, or personal care categories.

2. Include copy that highlights the savings
   Use a line like “Save 30% by using your pre-tax dollars” or “[Your brand name here] Accepts HSA/FSA” in the headline or description. It creates urgency and taps into real financial benefits without needing to offer a discount.

These two tweaks take seconds to implement but can make your ads far more compelling for benefits-aware shoppers. Here are some real examples from Flex customers on how they’ve taken advantage of adding HSA/FSA to their paid ads.

Are you new to ads? Read our guide about paid media here.

Partner Examples

Click an ad examples below to get a closer look.